About Tandem
Tandem is a competence center and service provider within accounting, payroll, and financial advisory. Through competitive technology, efficient collaboration, and profitable advice, Tandem helps customers achieve better profitability.
Focus on profitability
At Solid Media, we always focus on creating profitability for our clients. So when Tandem was looking for a marketing partner who could deliver cost-efficient operations with a positive ROI (Return on Investment), choosing to collaborate with us was a natural decision.
Tandem wants to increase its organic visibility and therefore needs insights into what people are searching for, along with concrete actions for how they can reach their target audience even more effectively through a solid strategy. With our delivery, we will help build organic visibility, as well as work holistically across disciplines to achieve profitable growth.
Solid Media has a partnership with Tripletex and can offer favorable terms to Tripletex’s strategic partners. This makes it even easier to get started with marketing!
A holistic strategy
Tandem has chosen to go for a full-service delivery from us, which includes both advertising and SEO. Such a holistic strategy leverages the best of both paid and organic marketing. The focus will be on structuring advertising with an emphasis on ROI, by optimizing for what people actually click on. Among other things, the advertising will be used to generate revenue that can help finance SEO.
With the SEO delivery, we will map search interest and build topic coverage by producing new and relevant content. We will also leverage the synergy between the disciplines by using keywords that generate leads in advertising as part of the long-term SEO strategy. The goal is to strengthen Tandem’s position in the market by optimizing marketing based on insights into the target audience’s needs and preferences.
