What is TikTok?
TikTok is a social media platform that lets you create, watch, and share videos with people all over the world. According to ipsos.no, TikTok is among the top five social media platforms in Norway, with well over 1 million registered users. With its personalized and tailored #ForYou feed, or #ForDeg in Norwegian, the app is known for its addictive nature and high level of engagement.
Why should businesses be on TikTok?
When we work with marketing, we simply have to adapt to the channels where our target audience is. And when it comes to TikTok, there is little to suggest that this app is not here to stay! Because even though TikTok is still largely dominated by Gen Z, a steady stream of new users from other age segments are joining the app.
In addition, TikTok has become a natural part of the purchase journey for many. For example, the trend #TikTokMadeMeBuyIt with over 1 billion views, has helped numerous brands go viral with their products and services. There is therefore little doubt that the potential for increased sales and brand awareness is significant!
If you’re still unsure whether TikTok should be implemented in your channel mix, take a look at these statistics:
- Globally, TikTok has over one billion users, including more than 1 million users in Norway
- 167 million TikTok videos are watched per minute
- The app has 3 billion downloads
- TikTok is the social media platform with the highest level of engagement per post
- Norwegians use TikTok on average 74 minutes per day
- 18% of Norwegians over the age of 18 use TikTok daily
TikTok marketing
TikTok can quickly become one of your most effective marketing platforms, as the algorithm ensures that videos you post can gain thousands of views, likes, and shares in a short amount of time. The path to increased brand awareness and engagement around your products/services can therefore be short – if you get your content right!
In other words, through TikTok marketing you can:
Increase brand awareness
By leveraging influencers, ads, and hashtags, your company has strong potential to go viral.
Showcase your products/services
Best practice on TikTok is to create content that blends naturally into users’ feeds. So if you produce useful and entertaining videos that also showcase your products/services, you increase the chances that users will engage with them!
Reach your target audience
The app has over 1 million users in Norway. This gives you a strong opportunity to reach your target audience!
Attract new customers
You have a strong opportunity to attract new customers by creating authentic and engaging content that feels human and personal. Just remember that unpolished content is what really works – otherwise, your audience will quickly see through you!
Summary
There are several reasons why your company should seriously consider implementing TikTok in your channel mix. Not only is the platform growing rapidly in Norway and now has over one million users – TikTok is also known for having the highest level of engagement. This gives companies a wide range of opportunities to work with both brand building and advertising towards their current target audience, as well as potential customers. If you create content that aligns with what TikTok users engage with, you can quickly reach a broad audience with your message!
Unsure whether TikTok is right for your business or have questions about how to get started? We’re here to help! Get in touch with us for a no-obligation conversation.
