242% more visitors in the last six months
Advania wanted to increase their visibility and be contacted by more decision-makers within IT. They also aimed to boost brand awareness. Through targeted work with SEO and digital advertising, their traffic has increased by 269% over the past six months compared to the previous year!
What needed to be done The challenge
Advania is a Nordic IT company that helps businesses with all aspects of digitalization through modern IT services. When Advania acquired the IT company Visolit in 2021, they eventually launched new websites. We supported Advania Norway both with rebranding during the transition and with technical aspects. Since then, we have had a close and efficient collaboration on both paid advertising and SEO work!
When we started working with Advania, the goal was to increase brand awareness and generate more leads. We worked on transferring visibility and branding from Visolit to Advania, but over time we also focused on expanding the website and being present for those searching for IT services.
What we achieved: Results
Results
Through our collaboration with Solid Media, we have truly understood and seen the impact of making a strategic investment in SEO and advertising. Together, we have worked in a targeted way to increase the visibility of Advania’s brand since last year, and we would not have achieved the same results without the strong advisors and specialists at Solid Media. On top of that, we have fun and create content together, and it is especially motivating when we see that our joint efforts have delivered such strong and rapid results in both organic and paid visibility.
Maria Myhre Lund
Marketing Director, Advania Norway
The solution
At the start of our collaboration with Advania, we worked strategically to carry forward brand awareness and overall visibility from Visolit to Advania. We did this both through targeted advertising to Visolit’s previous visitors and by migrating existing content to advania.no. We ran video ads related to the rebranding on Instagram, Facebook and LinkedIn. As a result, search interest in the Advania brand has increased by 125% over the past 12 months.
Another key part of the strategy has been to further develop your website with content and descriptive service pages. We have worked on the structure and supported the production of several pages that explain what your services entail. The content we have helped produce includes both support with articles and the creation of a brand-new glossary of IT terms. This was developed to be more clearly present for users searching for information, and to strengthen Advania’s position in organic search overall. In just six months, we have contributed to the production of over 60 glossary pages!
As part of the process, we also run ongoing advertising for Advania. We have carried out push advertising on social media where we have highlighted informational content. The main focus of these campaigns has been to generate more inquiries. We also run campaigns during specific periods to promote various events or partnerships Advania is involved in. Their primary objective is to drive inquiries and traffic.
In addition, we maintain a constant presence with search ads on Google and Bing. It is important for us to be visible for both informational searches and service-related searches. That’s why we run search ads on brand-related queries and the most important services Advania offers. This way, we are visible to purchase-ready audiences at the right time.
Kamilla Krane
Commercial Manager
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