47% increase in online store sales with advertising
Through a strong collaboration with Riccovero, we have worked with several types of ads to increase online store sales and build brand awareness. With targeted advertising, the marketing efforts have become more profitable!
What needed to be done The challenge
Riccovero is a well-established Norwegian clothing brand from 1986, with a strong focus on quality, fit, and innovative design that inspires a personal style. The family business started as a tailoring practice in 1936, and this tailoring heritage remains a key focus in their modern clothing production.
We have had a strong collaboration with Riccovero for several years. Their initial goal was to increase online visibility and grow revenue in their online store. In addition, they wanted support to review their technical setup for Pixel and tracking on Facebook. Over time, we have worked strategically to help them reach their goals.
What we achieved: Results
We are extremely satisfied with our collaboration with Solid Media, where they have provided close follow-up every step of the way. Through this partnership, we have achieved strong results and increased profitability. The customer service is excellent, and support is provided quickly whenever we need anything. They work in a focused and strategic way, always keeping our needs at the center. We feel confident in this collaboration and can highly recommend Solid Media.
Eirin I. Kvamme
Web Manager, The Happy Pig
The solution
The first initiative we focused on when we started working with Riccovero was optimizing their product feed. We ran the feed through Products Up, a Feed Management system, and worked on developing a high-quality product feed for use in Shopping ads.
We have run Shopping ads to ensure visibility in Google Shopping, in the search results, and online in general. In addition, we have worked on creating strong search ads, both related to the products Riccovero sells and their brand. By creating well-targeted search ads, they work effectively as a supplement to the Shopping ads. Branding is also important.
On an ongoing basis, we have worked to optimize the ads we run for the client. We have tested different keywords to identify which ones actually align best with the target audience. We have also adjusted the campaign budgets regularly, with the goal of maximizing impact. The insights we have gathered along the way are continuously used to further develop the strategy.
Throughout the collaboration, we have also supplemented with banner ads to build even stronger brand awareness through text and visuals. We have also kept pace with Google’s developments and replaced the banner ads with Performance Max campaigns when it was launched.
After a long period of successful collaboration, Riccovero has decided to increase the budgets, allowing us to further expand both the partnership and our efforts!
Kamilla Krane
Commercial Manager
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