Huma captures the top with AI Overviews and rank 0
After the launch of AI Overviews in Norway, the battle for visibility has become tougher. Through targeted SEO initiatives we have implemented, Huma has secured both rank 0 and placements in AI Overviews – and is now taking ownership of key searches in the HR market.
What needed to be done Challenge
When Google rolled out AI Overviews in Norway, the search landscape changed dramatically. Now Google’s own AI-generated answers appear at the top – and the classic organic results are pushed further down.
This sets new requirements for how we work with SEO: To stay visible, it’s no longer enough to just rank high – we now have to reach the very top. For Huma, that meant adapting content and structure so they were selected as a source in AI Overviews and captured rank 0.
What we achieved Results
After implementing targeted initiatives, we have seen clear results:
- Several pages have moved from 7th–8th position to rank 0 and 1st position
- 90% of the pages we worked on have increased organic visibility
- Huma is now featured in AI Overviews for several key searches
- Increased authority and higher rankings across the entire domain
Our hypothesis worked – and it’s exciting to see how quickly the right initiatives deliver results!
The SEO landscape is undergoing major changes with AI – and that’s when it’s invaluable to have Solid Media on your team. They stay ahead of the curve, adapt quickly, and deliver results you can really feel.
Philip Gundersen
Chief Marketing Officer, Huma
What we did The solution
We analyzed how AI Overviews retrieves and structures information, and optimized Huma’s content accordingly:
- We sharpened the content to more precisely match the search intent
- We structured the content the way language models "prefer" – with clear structure, answer-focused phrasing, and bullet points
- We made technical adjustments and improved the semantics to ensure better interpretation by Google
The initiatives were tested, measured, and adjusted – and several pages now rank both in Overviews and at position 0, while overall rankings have improved.
AI is here to stay, also in Google – and we need to adapt the way we work with SEO. It’s motivating to test new approaches and see how quickly they can deliver results.
Zainab Alhussaini and Sander Liland
SEO Specialists, Solid Media
Kamilla Krane
Commercial Manager
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