Invested in digital marketing – saw a significant increase in customer inquiries and new projects

Autoteam has been running a driving school for more than 20 years and has had a steady stream of satisfied customers. Autoteam reached out to us when they wanted to increase their online visibility and attract customers who were not previously familiar with them.

Through strategic work with Display advertising and advertising in Google Search, Autoteam filled more basic traffic courses than before and gained many new assignments. They even had to hire a new driving instructor to handle all the inquiries they received!

To build visibility, we started with Google Display advertising. This generated some response, but we wanted to increase traffic even further. Therefore, we also launched Google Search to achieve this.

The reports showed that search was performing very well. We therefore shifted our full focus to search engine advertising, which quickly delivered even better results. Autoteam filled more basic traffic courses than before and secured many new assignments.

The main reason Autoteam has been so successful with advertising through Google Ads is the close dialogue with the advisor and ongoing reporting along the way. This has given us solid insight into the customer’s needs, but also important knowledge about the target audience and the market. In this way, we could monitor external factors and plan for natural fluctuations. One example of this is the seasonal dip in December, when driving schools have low activity due to exams and tests. We therefore limited advertising in the Christmas month and instead put full force behind the campaigns when demand increased again in the new year.