B2B Marketing

What is B2B marketing? 

B2B marketing is a term for a company that markets its products or services to other companies. This means that all companies that have their target group in the business market, public or private, work B2B. At Solid Media, for example, we direct our digital marketing services towards other companies, i.e. B2B. On the other hand, if a company has consumers as its target group, this is called B2C marketing. 

In B2B marketing, you're often targeting people who, on behalf of their company, are making decisions about whether to buy your product or use your service. This provides a number of guidelines for your marketing strategy, as decision-makers are often looking for a different type of information than consumers, and make choices based on logic, not emotion. Marketing should therefore be built on logic and based on facts to meet their needs. 

In summary 

B2B marketing is the marketing of products or services from one company to other companies. When you work with B2B marketing, you're often targeting decision-makers who have to make choices on behalf of the entire company - which, among other things, requires a different strategic approach than marketing to consumers. Among other things, marketing should be based on logic and facts to meet the decision-maker's needs. 

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Frequently asked questions 

What is B2B?

B2B stands for "business to business" and is a term for the sale and marketing of products or services from one company to other companies. 

What is B2B marketing?

B2B marketing is when companies direct the marketing of their products or services towards other companies. In B2B marketing, you often target decision-makers who will make decisions on behalf of their company, which in turn sets a number of guidelines for the marketing strategy. 

For more info on effective B2B marketing, read our inbound marketing guide here: