Content agency
Content is what we feed digital platforms with to provide value to visitors. Content agencies create engaging and valuable content that delivers results in the business world.
What is a content agency?
A content agency is fundamentally about content marketing, which is to create engaging and relevant content for current and potential customers. It's a type of digital agency which specializes in content and offers this as a service for small and large companies in all kinds of industries. Through content, we show the customer that we are here and they will hopefully perceive what we are trying to say with the content.
What does a content agency do?
A big part of the job of content production isn't just getting to know the company that the content agency is working with - it's actually almost even more important to get to know the company's customers, who will "receive" the content. After all, they're the ones we want to get the attention of, aren't they? Content agencies use different strategies and methods to create content that will ultimately provide value to the recipient.
Where some content agencies have based themselves on selected services and specialist expertise, other content agencies choose to offer content production across a broad spectrum. Instead of only producing content for social media, those that work more broadly will offer content production for everything from social media, ad banners, graphic design and text production, for example. There's no right or wrong here - it all depends on the type of content agency and the expertise they want to highlight.
