Keyword cannibalization
Keyword cannibalization is the practice of internally competing keywords destroying the organic visibility of a website. When a keyword is used on multiple pages of a website, Google becomes confused about which page should display the keyword.
How does keyword cannibalization work?
The internal keyword competition caused by keyword cannibalization has a negative impact on SEO when pages on a website compete for the same or similar keywords. When several of the pages on a website use the same keywords, it results in unnecessary competition between the pages. This means that the search engine has to choose which pages deserve organic visibility and which do not.
In summary
In SEO work, it is important to map keywords and distribute the keywords on the various pages of the website to avoid keyword cannibalization. When working with SEO, we must therefore ensure that the keywords are distributed and that the content on the pages does not talk about the same topic. This prevents the pages from competing against each other for organic visibility.
Frequently asked questions
How to avoid keyword cannibalization?
To avoid keyword cannibalization, it's important to have control over all the content on the site and make sure the pages don't compete for the same keywords.
How to identify keyword cannibalization?
To avoid becoming a victim of keyword cannibalization, you can check if your website has pages that rank for the same keyword. You can easily do this by performing a "site search" in Google. A site search is performed by entering site:the name of the website and the keyword you want to check for keyword cannibalism in the Google search bar. If multiple pages appear in the result, the site is a victim of keyword cannibalism.
