How to create content on TikTok as a business?
Tiktok is a great platform for reaching engaged young users! But you can't base your strategy on going viral and harvesting millions of followers that way. On TikTok, you're rewarded by the algorithm for being active. That's why the first thing you need to do to succeed with your business account is to post content frequently and engage with other creators. We have previously written about how TikTok's algorithm works - you can find that article here!
Here are our top tips on how to post content on TikTok:
- Think about: who are you and what do you offer? Create video ideas based on this!
- Keep the bio short and playful, be personal
- Feel free to use emojis
- Use your brand and play on it when creating content
- TikTok is more about quantity than quality - push out content when you get a good idea and test what works!
- To follow up on the thread above: don't be afraid to try out new things or seem too casual - that's exactly what users want!
- Keep the text in the description short and concise
- Always include a CTA on the video and in the caption
- Answer questions from your followers with video - #VideoReply
- Creator tools: Use TikTok Analytics to get insights into how your videos are performing and what kind of content you can create more of! Read more about how TikTok for business works here.
How to grow your business account on TikTok?
TikTok is a platform where you can quickly get thousands of views and expose your message to a huge number of people. That's why it's a goldmine for marketing and branding. Many people use the app for inspiration as part of the buying process, and it's effective for businesses to be visible there.
Read more about what your company can achieve by being on TikTok here!
There are several steps you can take to become more visible. TikTok is a more informal platform than many of the other social media platforms, and it is largely influenced by trends. That's why there's a lot you can do to become visible in the vast sea of content!
Here are 14 summary tips on how to grow your business account on TikTok:
- Try your hand and put yourself out there
- Have one or two frontrunners to start with
- Use the right hashtags, songs and CTAs
- Post lots of different videos and A/B test them. If one type of video works better than another, keep making these videos to create more engagement.
- Use the right music for the right trend (check "Tokboard")
- Use captions
- Answer your followers' questions with video!
- The still image should not reveal the content of the video
- Stay on top of trends, but with a twist for your business
- Newsjacking!
- Engage your followers
- Keep track of playtime in TikTok Analytics
- Work on your video ideas by looking at TikTok itself, following what others are doing and finding hashtags for the niche you operate in. For example, #BookTok and sort videos by which ones have the most views
- Create content on the fly. It's hard to have a publishing schedule on TikTok, as trends in user culture change from day to day - and can be over in a week!
In summary
Here we have gathered a lot of tips on how your company can work with TikTok branding! There is a lot to keep in mind when it comes to publishing content for optimal visibility, as well as various steps that are smart to follow for extra visibility. Use TikTok diligently and build your brand on social media!
