What is B2C marketing?
B2C marketing, or “business to consumer” marketing, is about companies directing their marketing efforts toward consumers. In contrast to B2B marketing, where companies target other businesses, the target audience for B2C marketing is individual consumers.
When a company markets products or services directly to consumers, it is important to remember that consumers are usually driven by personal needs, desires, and emotions when making a purchase. In this context, companies need a clear strategy to effectively reach their target audience.
Summary
B2C marketing is marketing aimed specifically at consumers. The focus should be on the customer’s personal needs, wants, and emotions.
