What is CPC?
In short, CPC means cost per click. It means you pay every time someone clicks on a paid ad. With a CPC pricing model, you pay a fixed amount each time your ad is clicked. It doesn’t matter whether it leads to a conversion or not. CPC is one of the most popular models for digital advertising. The term is used both on Google and in Facebook advertising. What the CPC amounts to tells us how much the advertiser pays on average for one click on a specific ad.
