Why is it important to work with CRO?
Without analysis and testing of design, content, navigation, and other features, it is difficult to know how easy and compelling it is for the visitor to complete the desired conversion. The desired conversion can be anything from making a purchase to subscribing to a newsletter, downloading an e-book, or other actions.
By working strategically with CRO, your company can maximize the value of existing traffic and achieve growth in sales and inquiries without having to increase the overall traffic volume to the website.
How to work with CRO?
The first thing you should do is set up tracking to determine your current conversion rate. In addition, you’ll want to identify which pages and features have the greatest impact on this.
Next, you can analyze the user experience and review competing websites to identify what works well and what does not.
After the analysis, you develop recommendations for how to improve the conversion rate and A/B test these against the previous solution.
Analysis and A/B testing should be repeated several times until the results are good enough.
Frequently Asked Questions:
What does CRO mean?
CRO stands for Conversion Rate Optimization, or konverteringsoptimalisering in Norwegian. The term refers to improving the number of conversions relative to the number of visitors.
What is most important in the CRO process?
A/B testing is essential to verify whether the change you implemented delivered better results than the previous solution. Make small adjustments each time, and remember that CRO is a continuous process.
