CTR - What is it?
CTR in Norwegian is translated to click-through rate. It represents the share of people who have been exposed to your ad and actually click on it. By looking at the click-through rate, you can gain insight into how well the ad is performing. A high click-through rate means that many users clicked through, and that the ad is doing well. Here’s how to calculate CTR:
CTR (Click-Through Rate) = Number of clicks divided by the number of impressions of the ad / the search result in organic search
Click-through rate in organic search
The world’s most popular search engine is without a doubt Google. The first 3 to 5 results in this search engine are paid search before the organic results appear. The higher you rank, the higher average click-through rate you can expect. Below, I have included what a normal click-through rate looks like for the top three positions in organic search.
- Position: 20 to 40%
- Space: 10 to 20%
- Space: 5 to 10%
What affects the click-through rate?
It’s not only ranking that affects what your actual click-through rate will be. Other factors that influence this include engaging wording, numbers, structured data (enhanced visibility), and more.
