What is differentiated marketing?
Differentiated marketing is about tailoring your marketing efforts to different segments in order to reach them with different products/services. In practice, the company markets to several different segments at the same time and often has multiple target audiences based on these segments. Differentiated marketing is the most common type of segmentation strategy.
When should you use differentiated marketing?
Differentiated marketing should be used by companies that offer different products or services targeted at distinct segments. For example, if the products are tailored to age and gender, differentiated marketing should be used to adapt the marketing efforts to the various segments and target audiences.
What is the difference between differentiated marketing and undifferentiated marketing?
The difference between differentiated and undifferentiated marketing is about how you segment the market and which target audiences you want to reach.
Companies that use differentiated marketing typically offer a range of products and services targeted at different segments. This means they need to adapt their marketing to each segment and therefore work towards multiple target audiences.
Whereas when a company uses an undifferentiated marketing strategy, they focus on reaching only one segment, which often includes an entire market. In other words, the company has only one target audience they want to market to.
Summary
Differentiated marketing is about tailoring your marketing to different segments, based on the various products you offer. You need differentiated marketing if you want to target multiple segments.
Frequently asked questions:
What is differentiated marketing?
Differentiated marketing is a strategy for target audience selection. In short, it means marketing to different segments the company wants to reach with its products or services.
What is a segmentation strategy?
A segmentation strategy is about how the market is divided and which segments the company should target with its marketing. There are several different segmentation strategies.
