What is a meta title?
A meta title is the blue text link that appears in the Google results after someone has performed a search. The meta title is added in the CMS on the website and is intended to encourage the searcher to click through to the page. The title should be short, but provide enough information for the searcher to understand what the page is about.
How important are meta titles for organic visibility?
Search engines use the Meta title to understand what the page is about, and it is therefore an element that must be in place to ensure strong organic visibility. The Meta title alone used to be more important, but today it plays a key role together with the rest of the content on the page.
Example of a good meta title
Keyword: Digital agency Oslo Meta title: Digital agency in Oslo - Advertising & SEO | Solid Media
Summary
A meta title is the title of a web page as it appears in the search results of a search engine like Google and Bing. It is important that the meta title is short and descriptive, and that it is compelling to click on. It is also important that it includes the keyword the page aims to rank for early in the title, as well as the company name.
Frequently Asked Questions
How long can a meta title be? Google has not specified a maximum length for the meta title, but it is recommended to keep it to a maximum of 60 characters. This is because the text will usually be truncated if it is longer.
How to write a good meta title? Include the keyword the page should rank for early in the meta title. Include the company name. Keep the text short and highlight the most important information. Make the text enticing for the searcher to click. Create unique meta titles for all pages.
