Achieved 500% increase in ticket downloads and 18% increase in visitors using digital marketing
With the goal of attracting people to the Boligmesse fairs in Oslo, Bergen and Steinkjer, Boligmesse contacted us. Through a combination of Google Display advertising and search advertising through Google Ads, this resulted in a significant increase in both downloaded tickets and the number of visitors.
The challenge
Every year, Boligmessen organizes the largest and most inspiring housing fairs in Scandinavia, where the target group is anyone who owns a home or is planning to renovate.
Boligmesse came to us when they wanted to get as many people as possible to download a free ticket to use at the fair, and with a desire to help attract more visitors to the fairs at a lower cost.
Boligmesse came to us when they wanted to get as many people as possible to download a free ticket to use at the fair, and with a desire to help attract more visitors to the fairs at a lower cost.
The result
Through a combination of Google Display advertising and search advertising through Google Ads, as well as testing different messages and designs, the work resulted in a 500% increase in downloaded tickets and an 18% increase in the number of visitors overall in the desired cities.
500%
more tickets downloaded
18%
more visitors at the fairs
What we did/solution
We chose to combine Google Display advertising and search advertising through Google Ads. To be sure of what the target group responded best to, we initially ran various tests on different designs and messages. Through this, we learned, among other things, that one design worked very well in one city, while another design worked best in another. This was useful information for Boligmesse to take on board.
We had a close dialog with the customer on a weekly basis, so that both parties had good insight into the development. We tracked the number of tickets downloaded, so we always knew how close we were to the target for the campaign in question. To ensure quality reporting, we checked these figures against the customer's own tracking in the backend of the website.
The combination of running search advertising and Google Display advertising proved to be very successful, as it resulted in a significant increase in both the number of tickets downloaded and the number of visitors.
We had a close dialog with the customer on a weekly basis, so that both parties had good insight into the development. We tracked the number of tickets downloaded, so we always knew how close we were to the target for the campaign in question. To ensure quality reporting, we checked these figures against the customer's own tracking in the backend of the website.
The combination of running search advertising and Google Display advertising proved to be very successful, as it resulted in a significant increase in both the number of tickets downloaded and the number of visitors.
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