Achieved 35% increase in online conversions through digital marketing
With the goal of increasing traffic to the website and getting more inquiries in their channels, we assisted Compass Fairs with both search engine optimization and search advertising. The strategy we set up worked very well and resulted in a 35% increase in conversions!
The challenge
Compass Fairs is an experienced total supplier of trade fair events. They supply all equipment and services for various events throughout Scandinavia. With over 25 years of experience in the field, they have full control of everything from event planning to the equipment needed to create a good impression on stage and stand. Compass Fairs came to us when they wanted an increase in traffic and inquiries on their channels.
The result
We started with a combination of search engine optimization (SEO) and search advertising through Google Ads. The measures we took within SEO have resulted in an increase in organic traffic by as much as 36% in the last six months, compared to the previous period. In combination with this, we have used search ads to create immediate visibility. This has led to an increase in conversions of 35% in the first year of collaboration!
36%
increased organic traffic
35%
increased conversion
What we did/solution
A big part of working with Compass Fairs has been to help them transition to a new website. The reason for this is that their website didn't talk specifically about the services they provided. This, in turn, made it impossible to increase visibility on the search phrases they wanted.
When Compass Fairs launched the new website, it included separate landing pages that dealt with the different types of equipment they supplied for events, and the different events they work with. The pages were also set up in a more understandable structure, with category pages and various sub-pages associated with these. This resulted in a more organized website, which more clearly shows how they meet their customers' needs.
When Compass Fairs launched the new website, it included separate landing pages that dealt with the different types of equipment they supplied for events, and the different events they work with. The pages were also set up in a more understandable structure, with category pages and various sub-pages associated with these. This resulted in a more organized website, which more clearly shows how they meet their customers' needs.
Case Studies
