The lunch house
With a goal of quadrupling Lunsjhuset's customer base, we worked closely together and developed both their website and brand. Submitted contact forms increased by 150% in less than half a year of collaboration.
The challenge
The result
The result of the collaboration was a new product, new infrastructure and new website for Lunsjhuset. We did this in collaboration with our sister company Fjellvann, which specializes in website development. This gave Lunshuset a 150% increase in new inquiries with submitted contact forms. In less than six months, they have more than doubled the number of visitors to their website. They have also increased the visibility of their services on Google, and are now in the top three for several keywords.
Since they started offering the new product "portion-packed lunch" on February 28, 2022, they have gone from delivering 0 portion packs to delivering an average of 175 per day in June 2022. As a result of the collaboration, they had a turnover of over 250,000 SEK on portion packs in June alone. In the first four months, they have sold 8,974 portion packs, generating a turnover of more than SEK 600,000.
"This is an example of how we, from the marketing side, can uncover needs and demand in the market. The insight we share can contribute to development, improvement and innovation by identifying opportunities we can seize together.
We didn't quite know how to market ourselves and didn't reach as many people as we wanted. When we started working with Solid Media, it was clear that they had a clue and were professional. The collaboration has exceeded all our expectations, and we couldn't have managed the large increase in enquiries without their help. We realized early on that these were people who didn't just want to help us with our marketing, they really wanted us to succeed in every possible way.
The solution
We spent time determining the types of lunch they should offer and how these should be presented on the website. We worked across channels with a holistic strategy.
We worked on content production and website optimization to achieve top rankings in Google for key search terms. We set up search ads for potential customers who were looking for their services but had no prior knowledge of the brand. We ran Facebook ads for branding, and for the launch of their new lunch box.
By developing their offering, advertising in the right channels and having a website that reflects their services, they achieved great growth in enquiries.
