Digital advertising led to greater profitability and reduced cost per conversion
With the goal of lowering CPA (cost per conversion) and making online marketing profitable, We Norwegians contacted us. Through strategic work with Google Ads and RDA (responsive banner advertising), the collaboration resulted in greater profitability and reduced cost per conversion.
The challenge
We Norwegians is a Norwegian fashion brand that designs sustainable and ethically produced clothing in wool, and runs the online store wenorwegians.no. We Norwegians contacted us when they wanted to reduce their CPA and make their online marketing more profitable, and we gladly contributed with our expertise.
Through strategic work with product feeds, smart shopping and RDA (responsive banner advertising), we worked to create an even stronger online presence. The collaboration resulted in more profitable marketing and reduced CPA.
The result
Through strategic work with product feeds, smart shopping and RDA (responsive banner advertising), we worked to create an even stronger online presence. The collaboration resulted in more profitable marketing and reduced CPA.
What we did/solution
Before we started advertising, we had a close dialogue with the customer's web agency to ensure a good product feed, as this would be used in the advertising. Then we started with search and shopping advertising through Google Ads. This was to create a presence in Google's search results when potential customers searched for products that We Norwegian offers.
We spent a lot of time in the beginning testing different keywords and budgets, and we had a plan for how to feed the algorithm. In this way, we were able to further focus on Smart Shopping, with the goal of achieving profitability.
Eventually, we expanded our marketing through Google Ads to include RDA (responsive banner advertising). This was done to create an even stronger online presence by using brand-building ads combined with text and images.
We spent a lot of time in the beginning testing different keywords and budgets, and we had a plan for how to feed the algorithm. In this way, we were able to further focus on Smart Shopping, with the goal of achieving profitability.
Eventually, we expanded our marketing through Google Ads to include RDA (responsive banner advertising). This was done to create an even stronger online presence by using brand-building ads combined with text and images.
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