Videos of cute cats, dancing, lip syncs or baking. Everything is on TikTok, and we spend hours on the app where we’re exposed to all kinds of content. Why is that? And how can your company create content on TikTok that reaches the right target audience, drives engagement, and converts potential customers?

<b>Learn how to use TikTok in your marketing</b>
Unfortunately, simply posting a video on TikTok is not enough to generate strong engagement. The content you share needs to be well thought out if you want to achieve high views and likes from the right target audience. Through this course, your company will get an introduction to TikTok and how you can get the most out of the TikTok algorithm.

This course is designed for professionals working in B2C companies who want to use TikTok for marketing. With the right knowledge, you can reach both new and existing customers. After completing the course, you will have a solid understanding and insight into how to create engagement on TikTok and reach the right target audience with your content.

The instructor for our TikTok courses is our own SoMe expert, <b>Phasuk Manphom</b>. He holds a bachelor’s degree in marketing and sales management, and has worked with marketing across various social media platforms since 2013. As general manager of Fotballshop for 8 years, he grew their TikTok account from 0 to 280,000 followers, and achieved <b>3.2 million likes in just one year!</b>

<b>What you will learn in this course</b>
• Introduction: What is TikTok and how is it used?
• Statistics and target audiences
• Brand personality
• TikTok tactics & trends
• Benefits of TikTok for business and advertising
• Video format, captions, hashtags & music
• TikTok via app and Videoleap
• How to understand the algorithm
• Newsjacking
• TikTok analytics
• How to get the most out of TikTok’s algorithm<br><br>