Social media advertising
By advertising on social media, you expose your products and services to an audience that wants to be entertained and inspired. This requires a solid understanding of your audience and the type of content they engage with. Whether you want to increase your company’s visibility to create value, or drive traffic through the use of social media, our specialists can help you.
Why should your company advertise on social media?
1. Increased relevant traffic
Through social media marketing, you can reach a broad yet targeted audience with tailored messaging. This increases the chances of generating higher and more relevant traffic to your website.
2. Brand building
Social media is well suited for brand-building marketing activities by creating engagement and awareness.
3. Concrete segmentation
Marketing through social media enables companies to sharpen their messaging towards a precisely targeted audience. You can reach the right people based on the following segmentation options:
- Demographics (gender, age)
- Geography (country, county, city)
- Behavior
- Interests
This enables companies to create relevant content for their target audience, making it easier to reach those who are genuinely interested in what you have to offer.
What are social media?
Social media is often abbreviated to SoMe and is a collective term for channels where we share content online. Social media has become a major part of everyday life for most people, and has therefore become a medium where companies can reach target audiences with content.
Social media includes the social channels Facebook, Instagram, Snapchat, TikTok and LinkedIn. These channels are used to share, engage and inspire others with content, and are extremely useful for businesses when they want to make a product or service known to their target audience.
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How we deliver social media advertising for our clients
Objectives and strategy
The first step in the process is a review with your advisor, who will support you continuously throughout the collaboration. We conduct an assessment to identify which type of advertising is right for helping your company reach its goals, after which a strategy is developed in line with this.
Insights and setup
We are committed to setting up your advertising thoroughly and always invest significant time in this to create a strong foundation for delivering results over time. That’s why we need as much relevant information and insight as possible about your company’s operations and your products or services. Once the agreement is in place and the strategy is defined, your advisor will ensure that all relevant information is collected from you, so that our production team can start working on the account and ad setup, as well as ad design if desired.
Advertising and optimization
As soon as our experts have completed the ad setup, we go live. From there, we begin ongoing optimization to ensure your company gets measurable value from the marketing month after month.
Ongoing optimization means that our experts continuously work on your advertising and make the necessary adjustments for your company to achieve its goals.
Advisory services and reporting
We aim to provide our customers with transparency throughout the entire collaboration. That’s why it is important for us to maintain high quality in terms of follow-up and reporting of results, in order to build a strong partnership. Each month, the results achieved through the advertising will be compiled in a report and reviewed with you by your advisor. This way, you as a customer always have a clear overview of what your marketing is generating, and we can continuously adjust the strategy if we see that something is not working.
What does advertising on social media cost?
With social media advertising, you pay for clicks, impressions, and conversions. Costs depend on the channel, campaign size, and the objectives you want to achieve. The possibilities are many, and this type of advertising is suitable whether you are a large or small company, as costs vary based on the size of the ad budget and the volume of ad creatives.
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Phasuk Manphom
Salgs- og markedskoordinator
Do you want help with social media advertising?
Does advertising on social media sound exciting to you? We would be happy to discuss your growth potential and how we can create strong results for your business.