Banner advertising
With banner advertising, you'll capture your target audience's attention as they browse the web. We help you with brand-building banner advertising through Google Display ads so that your company reaches the desired target group where they are.
Why should your company choose banner advertising?
Display advertising is an effective way to increase traffic and create engagement with your website. All our specialists are certified in Google Display ads and work to create measurable results for B2B and B2C companies in many different industries.
What are Google Display ads?
Through Adsense, you buy advertising space on the pages where Google owns advertising space. When you advertise on Google, your ads will appear on these pages based on where you reach a relevant audience. You can also choose to include or exclude your ads on specific pages.
How we work with Google Display advertising:
Reach the customer outside "buying mode"
Where other types of advertising and marketing are effective in reaching the customer when they are actively searching for a service or product, banner advertising will be beneficial in reaching potential customers before they are properly engaged in the buying process. It is therefore often used to create brand awareness.
Customized target group
Like other forms of paid advertising, you will be able to specify the target group you are aiming at with Google Display ads. This is an advantage that you don't have with organic search engine optimization. With banner advertising, you can map out what defines your potential customers and set specific desired target groups for your ads. Google will then show the ad on pages that are related to the target group's interests. For example, you can define the target group's age, gender, location and interests. This is how Google finds the most relevant pages to show the ads on.
Remarketing
Display ads are very effective as a form of remarketing. This means that you target ads to users who have previously visited your website. Often people leave items in the shopping cart but do not complete the purchase. By using Display Ads, you can re-expose the user to the product. This way, you can ensure that undecided potential customers complete their purchase!
Accurate measurement of results
With various Google tools, you can see exactly how your ads are performing. Among other things, you can see where your ads are appearing, which ones are the most profitable and where you pay the least to advertise. In this way, you can easily keep track of how your ads are helping to achieve your marketing goals. By keeping track along the way, you can also adjust the ads so that they better reach the desired target group.
Full control of your budget
Based on the measurements, you can adjust your advertising budgets at any time. In Google Ads' bid simulators, you can also change how much you want to bid to advertise on different pages. With these options, you'll always be able to stay within your budget and have full control over how much you spend on marketing.
We are a Google Partner
We are a certified Google Partner, which means that we specialize in all categories within Google Ads. For you as our customer, this means that we maintain a high level of advertising, the follow-up we provide and the processes we use.
Want to know more?
Get in touch for a no-obligation chat and find out how we can help you with banner advertising!
Prinsensgate 22, 0157 Oslo
