Instagram advertising
By advertising on Instagram as part of your marketing, you can engage and inspire your target audience where they are. Large parts of the population are on Instagram to see engaging content and be entertained. This gives your business the opportunity to reach them with content while they're in the right mode.
Why should your business advertise on Instagram?
87% of Instagram users say they take an action after seeing a product on Instagram. In addition, Instagram is the channel where you can be most creative with your content. The channel makes it possible to reach out with both brand stories, products and services in the form of photos, videos and live streaming.
What is Instagram?
Instagram is a social channel for photo and video sharing owned by Facebook, Meta Platforms.
What is important to consider when advertising on Instagram?
- When you post an ad on Instagram, the post will look like a regular post, but it will be labeled "sponsored". You can add a button that directs to your website to lead to the desired action. You can choose between different ad formats and select the format that best suits the attention of your audience.
- Instagram is largely used for inspiration and entertainment. This is something you need to take into account when deciding on the message and goal of your ads on Instagram.
- Instagram is owned by Facebook. This makes it easy to retrieve existing data and use it interchangeably. You don't need to have an Instagram account to advertise on Instagram, the ads are administered via Facebook Business Manager.
- Advertising costs are up to you. You choose a budget that aligns with your business goals and can update it on an ongoing basis.
Audiences on Instagram
custom audiences, demographics, detailed targeting, and connections.
How to choose the right ad format on Instagram?
Once you've decided what you want to create a post about, the next step is to choose which ad format you want to use. It's important to think about what you want to achieve with your marketing and which format is most suitable. Instagram has five different ad formats to choose from.
1. Image ads
Image ads are ads designed as a regular Instagram image and, like them, appear in the feed when you scroll in the app. They blend in with the other images in the news feed to a greater extent because the ads have a simple format. It is also possible to add a row at the bottom of the image with a CTA with a link to a website or to buy a product. This format works well when you have catchy and aesthetic ad images.
2. Ads in Instagram Stories
Ads in stories appear among the photos and videos in Instagram's stories feature. By advertising in stories, you get the entire screen as an ad surface, without other distractions for the user. Use the full height format and advertise with video or images. This allows you to show more content in the ad. You can also be creative with the CTA options, such as using the swipe up function. Stories are designed for users to be creative and unfold, and this also applies to you as an advertiser!
3. Video ads
Video ads appear in the feed in the same way as image ads. With good material in the background, video ads will often be more eye-catching and attract the attention of users to a greater extent. In addition to video ads, Instagram has Reels videos that provide even more creative leeway.
4. Carousel ads
If you have a lot of information you want to convey in your ads, carousel ads can be a good idea. They basically have the same format as image ads, but the user can swipe through multiple images in the same ad space. With captivating information, you can ensure greater engagement with your ads.
5. Collection ads
If you have an online store, collection ads are an effective way to advertise on Instagram. A collection ad works like a mini product catalog where the user browses through several products at once. There are also direct CTA buttons to purchase the products displayed. Here you can have both image and video content.
How should you use Instagram for advertising?
Inspiration and entertainment is an important keyword. This is where you can build your brand. Instagram is an app that is largely visited for aesthetic and inspiring content. If you're going to create image ads for your Instagram feed, it's important that the ads don't seem too intrusive. The format itself is very unobtrusive, with only a CTA button at the bottom and a "sponsored content" tag at the top of the post. Otherwise, the content appears organically as a regular post in the feed. Therefore, it's a good idea that the design of the ad is also aesthetic, while also conveying your brand.
It often pays to be visible on several social media platforms. Find out more about which social media we can help you become visible in by following the link below.
Customers we have helped with advertising on Instagram
You can read about how we have helped companies with advertising in our case studies.
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How we can help you advertise on Instagram?
Our specialists help companies with advertising on Instagram in many different industries. Do you have any questions or want help with advertising on Instagram? Get in touch with us for a no-obligation chat.
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