Advertising in social media
By advertising on social media, you're exposing your goods and services to a target audience that wants to be entertained and inspired. This requires good knowledge of your audience and what content they like. If you're looking to increase your company's visibility to create value or traffic through the use of social media, our specialists can help you.
Why should your business advertise on social media?
1. Increased relevant traffic
Through social media marketing, it's possible to reach a broad but targeted audience with a customized message. This increases the chance of achieving increased and more relevant traffic to your website.
2. Brand building
Social media is well suited for brand-building marketing activities by creating engagement and awareness.
3. Specific segmentation
Marketing through social media allows businesses to hone their message to a carefully targeted audience. You can reach out to the right people based on the following segmentation options:
- Demographics (gender, age)
- Geography (country, county, city)
- Behavior
- Interests
This allows businesses to create relevant content for their target audience, making it easier to reach those who are actually interested in what you have to offer.
What is social media?
Social media includes the social channels Facebook, Instagram, Snapchat, TikTok and LinkedIn. The channels are used to share, engage and inspire others with content, and are very useful for companies when they want to make a product or service known among their target group.
Which social media is right for my business?
Wondering which channels to prioritize out of Facebook, Instagram, Snapchat, TikTok or Linkedin? We help you choose the right mix of channels to get your message across. Get in touch with us and find out how we can create profitable creativity together.
Facebook and Instagram advertising
If you want to reach out to specific people with visual image sharing, this is a good channel choice.
Facebook and Instagram have millions of users every day and have great potential to reach the right people through highly targeted segmentation. Through the platforms, advertisers can use image and video ads, as well as ads for purchases in online stores. This means that both large and small businesses can succeed with advertising on Facebook and Instagram.
LinkedIn advertising
Meet decision makers in B2B by advertising on LinkedIn.
This is the largest platform for professional networking, and the platform uses the member profiles of its users for targeting. This makes it possible to target ads very accurately based on:
- Job (title, position, function)
- Company (name, size, industry)
- School (which school, degree, field of study)
Snapchat advertising
This is the channel to reach the younger target group. On Snapchat, you can advertise through Snap Ads, Geo-filter and Lenses. Since a large proportion of Snapchat users are between the ages of 18 and 29, there are good opportunities to reach the younger target group. Snapchat is a creative channel and is designed to create engaging and creative content.
Advertising on TikTok
TikTok is a suitable marketing platform for video. On TikTok, the video format is what counts. Videos with sound and text have a high level of engagement and provide good opportunities for ads with visual effects. Here you also reach a younger user group.
How we deliver social media advertising for our customers
Goals and strategy
The first step in the process is a review with your advisor, who will accompany you throughout the entire collaboration. We carry out a survey to determine what type of advertising is right for your company to achieve its goals, and then a strategy is developed in line with this.
Insights and setup
We are keen to set up our advertising thoroughly and always spend a lot of time on it, in order to get a good starting point for further results. That's why we need as much relevant information and insight as possible about the company's business and its products or services. Once the agreement is in place and the strategy is set, your advisor will gather all the relevant information from you so that our production team can get started with account and ad setup, as well as ad design if desired.
Advertising and optimization
As soon as our experts have finished setting up the advertising, we go live. Then we start working on the ongoing optimization to ensure that your company benefits from the marketing month after month.
Ongoing optimization means that our experts regularly work with the advertising and make the necessary changes for your company to achieve its goals.
Advice and reporting
We want to provide our customers with transparency throughout the collaboration. That's why it's important for us to maintain a high level of quality when it comes to following up and reporting results in order to create a good partnership. Every month, the results achieved through advertising will be summarized in a report and reviewed with you by your advisor. In this way, you as a customer always have an overview of what the marketing is generating, and we can continuously change the strategy if we see that something is not working.
What does social media advertising cost?
Companies we have delivered social media advertising for
We've delivered social media advertising for B2B and B2C companies in many different industries and sizes. Read more about how we have helped companies with social media advertising in our case studies.
Do you want help with social media advertising?
Do you think social media advertising sounds exciting? Then we'd love to talk to you about your potential for growth and how we can create good results for your business.
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