Keyword analysis

Do you wish you knew what your potential customers are searching for in Google? With a keyword analysis, we can map out what they're searching for. Then you can, or we can, optimize the content of the page to meet their needs.

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Why is a keyword analysis important for your business?

In order for your company's website to be visible and to be chosen over your competitors, it's crucial to have a keyword analysis that maps out which keywords to use. With good content and the right use of keywords, your website will rank higher in Google and generate relevant and profitable traffic to the site.

A keyword analysis is crucial to get better results with search engine optimization. Insight is everything if you want to achieve good results with online marketing. Without a proper keyword analysis, you can spend a lot of resources on content that doesn't work.

Do you want your company's website to be at the top of the search results and reach the right target group? Then a keyword analysis can be a smart place to start.

What are keywords?

Keywords are words or phrases used to describe what the searcher is looking for. Whether they're searching for answers to questions, or services and products. Keywords help Google understand the content of your website and make it easier for your target audience to find your competitors. A keyword analysis is therefore important to identify which words and phrases are relevant.

How do we work with keyword analysis?

A keyword analysis is crucial for search engine optimization and is always the first thing we start with. When we create a keyword analysis, we do so with the aim of tailoring the keyword analysis to your company's goals and KPIs. We do this in order to select keywords that are profitable for the company to use and map out what opportunities it has.

We provide insight and analysis, identify content gaps and deficiencies, and work closely with businesses to help them reach their full potential.

How we create a keyword analysis

Start wide
We map at a general level with keywords related to the type of business. These can be keywords associated with the type of business such as: "Plumbing company", "Digital agency" or "Cleaning company".
Services and products
We map the keywords for the services or product categories to get a comprehensive picture of the overall interest in what the company offers. We start by giving the most important services and products the most attention.
Check out the competition
What keywords are competitors using that make them rank high in Google? What services do they present on their website? This will provide a good understanding of the competitive landscape.
Long tail and short tail keywords
We localize both general keywords such as "Plumber" (short tail) and more specific keywords such as "Plumber Oslo Price" (long tail).
Work systematically
We write down all the keywords we find, group them by type and search volume, and make sure we've captured all possible combinations.
Working together
In collaboration with the company and with their insight, we agree on what content needs to be optimized and what new content needs to be developed.