Why is LinkedIn an important channel for marketing companies?
LinkedIn has become increasingly popular in recent years, with both companies and individuals sharing knowledge, experience, and useful tips within their industry and about working life in general. LinkedIn has therefore become an important channel for B2B marketing. Here are some of the reasons why you should promote your business on LinkedIn:
- Professional platform: Since LinkedIn is specifically designed for professional purposes, it is an ideal place for companies to market themselves, build new connections, and reach potential customers.
- Targeted audience: LinkedIn has a broad range of professional users, including executives, entrepreneurs, and people looking for exciting career opportunities.
- Networking: It is an excellent platform for building and maintaining business networks. Through engagement in groups and comment sections, companies can strengthen their network and increase visibility.
- Recruitment: Many companies use LinkedIn as a recruitment platform to find new, talented employees. An active presence on the platform can help companies attract qualified candidates.
- Content: By sharing relevant and valuable content in the form of articles, videos, and much more, your company can more easily position itself as an industry expert and build visibility.
- Advertising: LinkedIn offers advertising that can be targeted towards specific demographic groups, industries, or seniority levels. This way, you reach your desired audience with tailored ads.
How can you market yourself on LinkedIn?
Best practice advertising
Given that most people with a LinkedIn profile provide information such as education, positions, skills, and the company they work for, your business can leverage this data to run highly targeted advertising in the channel.
This is an especially valuable tip if you want to target groups with specific experience or education.
All these advertising options make LinkedIn without a doubt the strongest platform for job postings and promoting them. In addition, you can use inMail to send a personal message to candidates who match exactly what you are looking for!
Best practice for organic content
It pays off to publish content regularly on LinkedIn. Make sure to maintain a steady flow – this will strengthen your company’s credibility and visibility. Even though LinkedIn is a professional platform, we’ve seen a growing trend towards humorous and light-hearted content. Because let’s be honest; People like to be entertained – even when it’s about professional insights.
In addition, it gives you a unique opportunity to let others get to know your brand and who you are. The key here is to show your human side – everything from lessons learned and unfortunate slip-ups to success stories. By combining this with sharing insights and knowledge within your field, you’ve created a pretty solid all-rounder when it comes to strong content on LinkedIn.
Make your company more human, and let people identify with who you are!
Employees as ambassadors on LinkedIn
When your employees share content on behalf of their workplace, your company will achieve a much wider reach compared to when only the company profile does so. It’s no secret that an employee who appears satisfied and engaged in their job generates significantly more interest among people.
Here are our best tips on how to turn your employees into ambassadors:
- Make sure to create enough content – and of high enough quality. It needs to be the kind of content your employees actually want to share, something they are proud of and can stand behind.
- Make your employees aware. Motivate them and explain why this is beneficial both for them and for the company.
- Give them kudos and show that you appreciate them sharing content from the company.
3 tips to increase the reach of your posts
1
Don’t wait for LinkedIn to rank your post: Make sure friends and acquaintances comment on the post while it’s still fresh. This will significantly boost your reach.
2
Make it tempting to leave a comment: Giving a thumbs up doesn’t have as much impact as leaving a comment. Ask engaging questions in the post so people actually have something to comment on.
3
Spark interest right at the beginning of the post: Create enough interest for people to click “read more”. The first paragraph should therefore include a cliffhanger so that people actually want to keep reading.
