How to create content on TikTok as a business?
TikTok is an excellent platform for reaching engaged, young users! But you can’t base your strategy on going viral and gaining millions of followers that way. On TikTok, the algorithm rewards you for being active. That’s why the very first thing you need to consider to succeed with your business account is posting content frequently and engaging with other creators. We have previously written about how the TikTok algorithm works – you can find that article here!
Here are our best tips on how to approach posting content on TikTok:
- Consider this: who are you and what do you offer? Create video ideas based on that!
- Keep the bio short and playful, and make it personal
- Feel free to use emojis
- Leverage your brand and build on it when creating content
- TikTok is more about quantity than quality – push out content whenever you get a good idea and test what works!
- To follow up on the point above: don’t be afraid to test new things or come across as too informal – that’s exactly what users want!
- Keep the description text short and concise
- Always include a CTA in the video and in the caption
- Answer questions from your followers with video – #VideoReply
- Creator tools: Use TikTok Analytics to gain insights into how your videos are performing and what type of content you can create more of! Read more about how TikTok for business works here.
How to grow your business account on TikTok?
TikTok is a platform where you can quickly get thousands of views and expose your message to a very large audience. This makes it a goldmine for marketing and branding. Many people use the app for inspiration as part of their buying journey, and it is highly effective for businesses to maintain visibility there.
There are several steps you can take to increase your visibility. TikTok is a more informal platform than many other social media channels, and it is largely driven by trends. This gives you plenty of opportunities to stand out in the vast sea of content!
Here are 14 key tips to help your business account grow on TikTok:
- Experiment and show your authentic self
- Start with one or two key spokespeople
- Use the right hashtags, songs, and CTAs
- Publish a wide variety of videos and A/B test them. If one type of video performs better than another, you can keep producing that type of video to drive more engagement.
- Use the right music for the right trend (check “Tokboard”)
- Use captions
- Answer questions from your followers with video!
- The thumbnail must not reveal the content of the video
- Stay on top of trends, but tailor them to your business
- Newsjacking!
- Engage your followers
- Monitor playtime in TikTok Analytics
- Work on video ideas by spending time on TikTok yourself, keep an eye on what others are doing, and find hashtags for the niche you operate in. For example, #BookTok, and sort videos by those with the highest number of views.
- Create content continuously. It’s difficult to have a publishing plan on TikTok, as trends in user culture change from day to day – and can quickly be over within a week!
Summary
Here we have gathered a range of tips on how your company can work with brand building on TikTok! There is both a lot to keep in mind when it comes to publishing content for optimal visibility, and various tactics that are smart to follow for extra reach. Use TikTok actively and build your brand on social media!
