About uteDESIGN
UteDESIGNis a provider of outdoor living solutions, offering pergolas, garden rooms and conservatories designed for the Nordic climate. What makes uteDESIGN unique compared to similar players is their tailor-made solutions based on the customer’s needs. With their flexible setup, uteDESIGN also ensures that customers can retrofit additional components to the original structure, allowing them to gradually expand and upgrade their outdoor space.
The beginning of a profitable partnership
The choice fell on Solid Media after a thorough review of the proposed solution and the plans going forward. Considering that uteDESIGN is at least as focused on ROI (Return on Investment) and profitability as we are, the foundation for a strong, long-term collaboration was clear from the start.
Challenge: Decline in organic visibility
uteDESIGN’s organic visibility has been declining somewhat recently. They therefore need insights into what people are searching for, and concrete actions for how they can reach their target audience even more effectively through a solid strategy. With our delivery, we will help reverse this downward trend by working holistically across disciplines to achieve the goals.
Solution: A 360 delivery strategy
uteDESIGN chose to pursue a holistic strategy, securing an end-to-end delivery that includes both advertising and SEO. Through paid advertising, we will restructure their marketing with a focus on ROI and optimize the account based on what people actually click on. In addition, with the SEO delivery we will map search intent and build topical coverage by producing new, relevant content. By gaining a deeper understanding of the target audience’s needs and preferences, we will strengthen the brand’s position and increase the chances of long-term success.
We are very pleased to be entering into a collaboration with uteDESIGN, where together we will work in a targeted way to increase brand awareness and achieve broader topic coverage through strategic advertising and SEO.
