Achieved a 35% increase in online conversions through digital marketing

Compass Fairs is an experienced full-service provider of trade show events. They supply all equipment and services for various events throughout Scandinavia. With over 25 years of experience in the field, they have complete control of everything from event planning to the equipment needed to create a strong impression on stage and stand. Compass Fairs came to us when they wanted to increase traffic and inquiries across their channels.

A major part of our collaboration with Compass Fairs has been supporting them in the transition to a new website. The reason for this is that their previous site did not clearly communicate the services they offered. As a result, it was impossible to increase visibility for the search terms they were targeting.

When Compass Fairs launched their new website, it included dedicated landing pages covering the different types of equipment they supply for events, as well as the various types of events they work with. The pages were also organized in a more intuitive structure, with category pages and related subpages. This resulted in a more streamlined website that more clearly demonstrates how they meet their customers’ needs.