Digital advertising led to higher profitability and reduced cost per conversion

We Norwegians is a Norwegian fashion brand that designs sustainably and ethically produced wool garments, and operates the online store wenorwegians.no. We Norwegians reached out to us when they wanted to reduce their CPA and make their online marketing more profitable, and we were happy to contribute with our expertise.

The result Through strategic work with, among other things, product feed, Smart Shopping and RDA (responsive display advertising), we focused on building an even stronger online presence. The collaboration resulted in more profitable marketing and a reduction in CPA.

Before we launched the campaigns, we had close dialogue with the client’s web agency to ensure a high-quality product feed, as this would be used in the advertising. We then initiated search and shopping campaigns through Google Ads. The goal was to secure visibility in Google’s search results when potential customers were looking for products offered by We Norwegian.

In the initial phase, we spent a lot of time testing different keywords and budgets, and throughout the process we had a clear plan for how to feed the algorithm. This allowed us to further focus on Smart Shopping, with the objective of achieving profitability.

Over time, we expanded the marketing through Google Ads to include RDA (responsive display ads). This was done to create an even stronger online presence by using brand-building ads that combine text and images.