Doubled sales of the theory book “Veien til førerkortet” compared to the previous year

NTSF is the country’s largest industry association for driving schools, with branches across Norway. They work to ensure high-quality driver training and facilitate good and predictable framework conditions for their members. NTSF came to us when they wanted help with advertising related to the sale of the book “Veien til førerkortet”.

After reviewing the customer’s objectives and needs, we chose to focus on search advertising and display advertising through Google Ads. Display advertising was selected to build awareness of the book within the target audience they wanted to reach. In addition, search advertising allowed us to be actively present where potential buyers were searching for the book.

By both capturing attention in the target audience and being present where potential buyers were searching, they achieved a doubling in sales of the theory book.