Invested in digital marketing – increased sales and online visibility

Motek has 60 years of experience as a partner to the construction industry and is a supplier of world-leading tools, fasteners, and high-quality services. They offer several of the world’s most recognized brands, such as Hilti, Festool, and Bostitch, within commercial buildings, installation, timber construction, and civil engineering. Motek came to us because they wanted to increase online store sales and improve their digital visibility.

The collaboration resulted in increased sales, more website traffic, and greater visibility within the target audience. We achieved this by working strategically with organic visibility through SEO, and by advertising on relevant keywords and search phrases with Google Ads.

To reach Motek’s goal, we designed a journey for existing customers, but also for those who did not search directly for Motek – instead searching for the products they offer. In addition to search advertising and SEO, an important success factor in reaching the target audience was the use of remarketing and DSA (Dynamic Search Ads). As a brand-building activity, we also launched RDA (Responsive Display Ads), which is a form of banner advertising.

Through our collaboration, we have used a combination of push and pull marketing to increase Motek’s visibility among as many existing and potential customers as possible. We have also combined an always-on strategy with various relevant campaigns throughout the year, such as Black Friday, with additional focus on specific products.