Norwegian online store with a 72% increase in organic sales

Norlett Service is a specialist retailer within machinery and equipment, offering a broad product range from several well-known brands. The store supplies everything from snow blowers and chainsaws to robotic lawn mowers and lawn mowers, as well as spare parts and accessories for all machines.

When Norlett Service came to us, their website was not SEO-optimized for what people actually search for. They already had a number of top 10 rankings, but very few 1st–3rd positions in the search engines. The objective was therefore to increase organic visibility on key search phrases, leading to higher sales in the online store.

At the start of the collaboration, we established a concrete and robust strategy focused on building topic coverage within key areas and optimizing the website based on search intent. Among other things, we have worked extensively on producing SEO-optimized category texts and created new subcategories based on our findings from the SEO analysis.

In addition, we have written a substantial number of articles, focusing on delivering high-quality content at the right time that aligns with seasonal demand. For example, we produced content about snow blowers in December 2023, which turned out to perform very well when the long winter set in. By prioritizing topics based on seasonality, we have consistently stayed ahead of the curve, ensuring that the content is easily accessible when search volumes increase.