Breadcrumbs

What are breadcrumbs?

Breadcrumbs is a website navigation tool where you see a list at the top of a web page with all the links between the front page of the website and the page you are on. For example, it might look like this:

Home > main category > subcategory > product

The name breadcrumbs is taken from the fairy tale about Hansel and Gretel where he makes a trail of breadcrumbs to remember the way home again. Breadcrumbs on a website work in much the same way. Having that overview clearly on the page makes it easier for users to have an overview of your website. In addition, breadcrumbs are a tool that search engines use to understand the context of your website.

Why are breadcrumbs important?

As mentioned, breadcrumbs help with usability, which is extremely important for getting leads, completed purchases and increased sales on a website. Having breadcrumbs on the page is also an important step in on-page SEO. By having breadcrumbs on your page, search engines can easily see the structure of your website. If you're lucky, breadcrumbs can also appear in the search results, giving an even better presentation of your site!

 

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Frequently asked questions

What are breadcrumbs?
Breadcrumbs are a list of links to all the links on the website between the front page and the page you are currently on. This gives you an overview of where you are on the website, and what the time in the website is. Breadcrumbs are a tool that makes it easier for users to understand and navigate the website. Search engines also use breadcrumbs to understand the structure and context of a website.

What is the benefit of breadcrumbs?
The benefit of using breadcrumbs is that you give users and search engines a better overview of your website. Making it easier for users to navigate your site means they find the information they need and are more likely to convert. Search engines gain a greater understanding of your site, which can affect your organic visibility.