CPA (Cost per Action)
CPA stands for Cost Per Action or, in Norwegian, cost per conversion. This means that you pay for the times an ad leads to a desired action.
What does CPA mean in marketing?
CPA stands for Cost Per Action or, in Norwegian, cost per conversion. This means that you pay for the times an ad leads to a desired action. You can define which conversion you want to measure, such as clicks, a sale or a completed form. It's a bidding strategy in digital advertising that allows you to get the most out of your budget. By measuring CPA, you see how much you pay for someone to click through to your website from the ad and complete the specific action.
