CRO (Conversion rate optimization)

CRO, or conversion optimization, is all about increasing the number of conversions on a website. But how do you do it?

Why do you need to work with CRO?

Without analysis and testing of design, content, navigation and other features, it is difficult to know how easy and tempting it is for the visitor to make the desired conversion. The desired conversion can be anything from a purchase to signing up for a newsletter, downloading an e-book or other things. 

If you work well with CRO, your company can make the most of existing traffic and experience growth in sales and enquiries without having to increase the actual volume of traffic to the website.

How to work with CRO?

The first thing to do is to set up measurements to determine the current conversion rate. In addition, you want to find out what are the most important web pages and features that affect it.

You can then analyze the user experience and look at competing websites to find out what works well and what doesn't.

After the analysis, suggestions are made on how to improve the conversion rate and A/B tested against the old solution.

Analysis and A/B testing should be repeated several times until the result is good enough.

 


 

Frequently asked questions:

What does CRO mean?

CRO stands for Conversion Rate Optimization, or conversion optimization in Norwegian. The term is about improving the number of conversions in relation to the number of visitors.

What is most important in the CRO process?

A/B testing is important to check whether the change made produced results compared to the old solution. Make small changes every time and remember that CRO is a continuous process.