Employer branding
Need the right talent but don't know how to hook them? Employer branding has become a well-known phenomenon, where you market yourself to your dream candidates and make it easier to separate the wheat from the chaff!
What is employer branding?
Employer branding is a type of marketing that is aimed at a specific target group - potential employees that the company considers to be good candidates. Attracting the right talent is what employer branding is all about, and it's vital to the success of your business.
Every company has an employer brand, whether you realize it or not. All companies send out signals about who they are and what potential candidates can expect and get out of working for them. The best talent has many options to choose from, so it's important to be aware of your own employer branding. That's why it's a good idea to map out an employer branding strategy, to stand out and show credibility.
Employer branding strategy
Putting in place a good employer branding strategy first and foremost requires an understanding of the wants and needs of both the talent and the company. What are the career expectations of your talent these days? What are your company's strategic goals?
It's important that you take as objective an approach as possible to how you want your company to appear, and that you put yourself in the candidate's shoes when developing your employer branding strategy. What is unique about your company's identity? Think carefully about what kind of offer you could potentially make to the right candidate. This is called the Employer Value Proposition (EVP) and is a very important part of developing your employer branding strategy, simply because talents appreciate unique offers when making their career choices.
In short, good employer branding will increase the number of quality applicants, reduce recruitment costs and set your company apart from the competition.
