Why segment the market?

To be able to adapt communication and marketing to relevant target groups within the market.

What is customer segmentation?

In the same way that you can segment the market, you can segment existing customers. In customer segmentation, you can use the same criteria as in market segmentation, as well as other relevant characteristics that may be specific to your customers. Segmenting customers can add value to your business by providing insight into who your customers actually are in order to better take care of existing customers, and provide insight into any differences between actual customers and desired customers.

Example of demographic segmentation?

An example of a segment based on demographic segmentation could be women aged 40-50 who are married and have a college education. Here, the segmentation criteria are gender, age, marital status and education level, all characteristics that are descriptive of the population.

Programmatic advertising

Using automated technologies and algorithms, programmatic advertising can help make the target audience experience the advertising as more relevant.

What is programmatic advertising?

Programmatic advertising is a method for the automated purchase of online advertising space. It makes it possible to reach a specific target group and adapt the message to the individual user. Programmatic advertising uses data analytics and machine learning to optimize ad campaigns and achieve better results.

How does programmatic advertising work?

To utilize programmatic advertising, software is used to automatically buy advertising space through an auction process. Here, advertisers can set up criteria for which target group they want to reach, and then the software finds the best ads to show to the specific user. Ad spaces are put up for sale via the ad platforms. Advertisers can place bids on what they want to pay for a display, based on their own criteria. When all the criteria for the purchase are right, the purchase will automatically take place and the ad will be shown in real time.

What is the benefit of programmatic advertising?

Instead of advertisers buying ad space on websites they think and hope their target audience is on, programmatic advertising automatically places ads where the target audience actually is. This is done with the help of collected data about users. This means that the ads are more relevant and effective, and can therefore provide better results.

Summary:

Programmatic advertising is an automated method of buying and selling online advertising space using data analytics, machine learning and automated technologies. It makes it possible to reach a specific target group and adapt the message to the individual user.

Frequently asked questions:

How can I measure the success of programmatic ads?

It's important to have clear objectives and define success criteria in advance, so you know what to measure and how to interpret the results. To measure the success of programmatic advertising, you can look at different KPIssuch as click-through rate, conversion rate and ROI. In addition, you can use various analytics tools to look at how your ads are performing.

Is programmatic advertising expensive?

Prices for programmatic advertising vary depending on several factors, such as ad format, budgets, target group and competition in the market. Programmatic advertising can be more cost-effective than traditional advertising methods as it allows for more precise targeting and better control over budgets. As mentioned here, it's important to have clear objectives and define KPIs in advance, so you can optimize your campaigns and achieve the best possible return on investment.