Short tail keywords
When you do a search in Google that consists of one or two single words, it is called a short tail keyword.
What is a short tail keyword?
The way we search for goods, services and information on Google is changing over time, and the search algorithm is getting better at understanding what we're actually searching for. For example, if you're searching for sneakers, you'll simply type "sneakers" into the search bar. This is a search that tends to have a high search volume and provides a wide range of results.
If you had performed a more specific search and typed in "Sorte joggesko plattfot asfalt herre" this would have been a long tail search cord. This is the opposite of a short tail keyword.
More examples of short tail keywords:
- Bil
- Travel Europe
- Cleaning company
- Chair
- Stroller
Short tail keywords within SEO:
The competition for short tail keywords is often greater than for long tail keywords, as they are more general and thus have a higher search volume. This means that more people are searching for these words, which is why it can be challenging to rank highly for short tail keywords.
By optimizing your website for both short tail and long tail keywords, you can maximize your online visibility and attract a wider range of visitors.