Top of mind
When you hear the word "marketing agency", what do you think of first? If the answer is Solid Media, it means that we are top of mind for you.
What is top of mind?
Top of mind is what appears first in your mind, which is at the top of your consciousness when a need arises. A top position in the customer's mind. Every brand wants to be top of mind when someone has a need or is thinking about a product or industry.
How to be top of mind?
To become top of mind, you need to establish a strong positioning in the market, where consumers choose your product because of an immediate connection with the brand and the need. This creates a huge competitive advantage. Building a strong top of mind positioning requires continuous strategy work and exposure through marketing. One data-driven way to do this is by prioritizing SEO and SEM to gain visibility in Google Search. Other tactics include keeping abreast of trends and needs in the market in order to adapt communication and product development to customer preferences.
It's also important to stand out from the competition, prioritizing relationship building and unique customer experiences. By prioritizing these tactics, you'll work towards gaining the top spot in your customer's mind.
For more info on how to become top of mind, read the inbound marketing guide here:
