White hat SEO
When talking about SEO techniques, a distinction is often made between white hat SEO and black hat SEO. Here we will go through what distinguishes the two and what white hat SEO really is.
What is white hat SEO?
White hat seo is defined as techniques designed to increase the organic visibility of a website without violating the search engines' own guidelines for SEO. Search engines such as Google have guidelines and requirements they follow when evaluating websites and ranking them in the organic search results. When you work with SEO and use white hat SEO methods, you follow these guidelines.
White hat SEO differs from black hat SEO. White hat SEO works in accordance with the search engines' guidelines, while black hat SEO methods are techniques for manipulating the search engines' algorithms to give a page visibility.
What kind of techniques does white hat SEO involve?
White hat SEO involves work both on the website, with technical aspects and legal link building.
- Keyword analysis
- Good content with the users' wishes/questions in focus
- On-page SEO - all work done with visible content on your site.
- Technical SEO - Optimization of technical aspects of the site.
- Legal link building - Legal techniques for obtaining links to your site. We have written about link building and off-page SEO here
In summary
White hat SEO is a collective term for SEO optimization that is in line with the search engines' own guidelines. In other words, you use recognized methods to increase organic visibility. Both work on visible elements on the page, the technical aspects and the page's reputation are included in the term white hat SEO.
Frequently asked questions
What is white hat SEO?
White hat SEO is a method of increasing organic visibility that follows the search engines' own guidelines for websites. For example, you work with good content and recognized SEO techniques to rank higher in search results.
What is the difference between white hat SEO and black hat SEO?
The difference between white hat SEO and black hat SEO is the methods used to achieve organic visibility. White hat SEO follows the search engines' guidelines, while black hat SEO methods involve using loopholes in the algorithms and manipulating good rankings.
