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Why your business should be on TikTok

Do you think TikTok is primarily an app for influencers and Gen Z? Think again! TikTok has quickly become one of the world's most popular social media channels, with over 1 million users in Norway. So it's not without reason that more and more companies are flocking to the channel - precisely because they don't want to miss out on great marketing opportunities!

Estimated reading time: 4 minutes

What is TikTok?

TikTok is a social media platform that allows you to create, watch and share videos with people from all over the world. According to ipsos.no, TikTok is among the top five social media in Norway, with well over 1 million registered users. With its personalized and tailored #ForYou feed, the app is known for its addictive quality and high level of engagement.

Why should businesses be on TikTok?

When we work with marketing, we have to adapt to the channels the target audience is on. And when it comes to TikTok, there's little to suggest that this app isn't here to stay! Even though TikTok is still largely dominated by Gen Z, new users from other age segments are constantly flocking to the app. 

In addition to this, TikTok has become a natural part of the buying journey for many. The #TikTokMadeMeBuyIt trend, for example, has more than 1 billion views and has helped several brands reach out virally with their products and services. There is therefore little doubt that the potential for increased sales and brand awareness is great!

If you're still in doubt about whether TikTok should be implemented in your channel mix, check out these statistics: 

TikTok marketing 

TikTok can quickly become one of your most effective marketing platforms, as the algorithm ensures that videos you post can quickly get thousands of views, likes and shares. The road to increased brand awareness and engagement around products/services can therefore be short - if you hit the mark with your content! 

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In other words, through TikTok Marketing you can: 

Increase brand awareness 

Through the use of influencers, ads and hashtags, your business has great potential to go viral. 

Showcase your products/services

Best practice at TikTok is to create content that slides naturally into the users' feed. So if you create useful and entertaining videos that also showcase your products/services - you increase the chance that users will interact with them! 

Reach out to your target audience 

The app has over 1 million users in Norway. This gives you great opportunities to reach out to your target group!

Attract new customers 

Creating authentic and engaging content that feels human and personal is a great way to attract new customers. So remember that it's always unpolished content that counts - otherwise you'll be seen through!

In summary

There are several reasons why your business should strongly consider implementing TikTok into your channel mix. Not only is the channel growing rapidly in Norway and now has over a million users, TikTok is also known to have the highest level of engagement. This gives businesses a number of opportunities to work on both branding and advertising towards current audiences, but also potential customers. If you create content that is in line with what TikTok users are engaging with, you can quickly reach a wide audience with your message! 

Are you unsure if TikTok is right for your company or do you have questions about how to proceed? We are happy to help you! Contact us for a non-binding chat.

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Phasuk Manphom

Advisor | Social Media

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