What is an SEO backlink and how do they work?
A “backlink” is simply a link from any external website to your own website. In Norwegian, we call these external links to your website. For example, this could be an online newspaper linking to an article on your site because they believe you provide relevant information on a topic, or because they have used information from your article. The total number of links and their quality influence the organic visibility of your site. More on this in the next section.
How important are backlinks for organic visibility?
Before 2020, backlinks were one of the most important ranking factors Google used to determine whether your website should be visible for relevant search queries in your industry. In recent years, search engines have evolved and become much more advanced, and have found better ways to measure and distinguish between relevant searches. One example of this is that Google uses user data to see who actually clicks on the different search results and who does not. This is a much better ranking factor, as Google can very quickly see whether the search intent is correct or not.
Google still states that high-quality links to your website influence organic visibility, something we at Solid Media also agree with. This is particularly relevant when working in highly competitive industries such as healthcare, banking, and loan services, among others
How can I get high-quality links to my website?
Our best tip for getting links from other websites is to first map out which partners your company has in its network. Then, for example, you can feature them in customer cases and other articles, and ask your partners if they are willing to mention this on their own website. These will be seen as natural links to your website. Another approach is to create content that other websites perceive as value-adding and that they want to share with others.
Frequently Asked Questions
What are SEO backlinks?
A backlink is a link from an external website to your own website
Why are backlinks important for achieving organic visibility?
Backlinks are still important for organic visibility, but we have seen that their ranking weight has been significantly reduced in recent years as search engines have become more precise and advanced.
