What are breadcrumbs?
Breadcrumbs are a navigation tool on a website where you see a list at the top of a page showing all the steps between the homepage and the page you are currently on. For example, it might look like this:
Homepage > main category > subcategory > product
The name breadcrumbs comes from the fairy tale about Hansel and Gretel, where he leaves a trail of breadcrumbs to remember the way back home. Breadcrumbs on a website work in much the same way. Making that navigation clearly visible on the page makes it easier for users to understand the structure of your site. In addition, breadcrumbs are a tool search engines use to understand the overall context of your website.
Why are breadcrumbs important?
As mentioned, breadcrumbs improve user experience, which is extremely important for generating leads, completed purchases, and increased sales on a website. Having breadcrumbs on your site is also a key tactic within on-page SEO. With breadcrumbs in place, search engines can easily understand the structure of your website. If you’re lucky, breadcrumbs can also appear in the search results, giving an even better presentation of your page!
Frequently Asked Questions
What are breadcrumbs? Breadcrumbs are a list of links to all the levels on the website between the homepage and the page you are currently on. This gives you an overview of where you are on the website and how the site is structured. Breadcrumbs are a tool that makes it easier for users to understand and navigate the website. Search engines also use breadcrumbs to understand the structure and relationships within a website. What are the benefits of breadcrumbs? The benefit of using breadcrumbs is that you give both users and search engines a better overview of your website. When users can navigate your site more easily, they are more likely to find the information they need, and the likelihood of them converting increases. Search engines gain a deeper understanding of your website, which can impact your organic visibility.
