What does CPA mean in marketing?
CPA stands for Cost Per Action, or in Norwegian; cost per conversion. This means you pay for each time an ad leads to a desired action. You can define which conversion you want to measure, for example a click, a sale, or a completed form. It is a bidding strategy in digital advertising that helps you get the most out of your budget. By measuring CPA, you see how much you pay for someone to click through to your website from the ad and complete the specified action.
