What is Google Analytics 4
Google Analytics 4 is the latest version of Google Analytics and is used to measure traffic, engagement, and actions taken across websites or apps. Google Analytics 4 differs from today’s Universal Analytics in several ways, for example:
- GA4 consolidates traffic across websites and apps to provide a more accurate view of the customer journey
- Uses data based on actions performed on the website instead of session-based data. This provides deeper insight into what drives actions on the website.
- Increased focus on protecting visitor privacy by measuring traffic without the use of cookies. Read more about cookies here!
- Predictive capabilities enable further guidance and decision-making without using complex models
- Direct integrations with social media platforms can help drive more actions to your website or app.
Frequently Asked Questions
What is Google Analytics 4?
Google Analytics 4 is the latest version of Google Analytics used to measure traffic, engagement, and actions taken across websites and apps. GA4 offers more and better ways to map customer journeys while consolidating the most important data in a clear and accessible way.
When should I switch to Google Analytics 4?
From July 2023, it will no longer be possible to use Universal Analytics. However, we recommend setting up GA4 already today to ensure you collect sufficient data, making the transition as smooth as possible.
