What is a meta description?
The meta description is the text that appears below the metatittelen in the search results and is intended to briefly and clearly explain what users can expect to find on the webpage. The meta description works as a sales-oriented copy that explains why the searcher should click through to the website. This text is not visible on the actual webpage, but only in the search engine results.
How important are meta descriptions for organic visibility?
Meta descriptions are important for directing the right type of potential customers to your website, but they are also crucial for the site’s organic visibility. It is therefore essential to include the keyword the page aims to rank for in the text, and to make the copy both descriptive and compelling enough to drive traffic. The meta description tells the search engine what the page is about and, just like the rest of the on-page content, plays a key role in organic visibility.
Example of a good meta description
Keyword: SEO services Meta description: We help your company increase visibility in organic search with technical and strategic SEO services! Learn more and get in touch with us here!
Summary
The meta description appears below the meta title in the search results and should briefly summarize which page the searcher will land on and what kind of information they can find there. This way, you can target more precisely the people who are actually potential customers.
Frequently Asked Questions
How long can a meta description be? Google or Bing have not specified a maximum length, but it is recommended to keep your meta description under 155 characters. If the text is longer, it will be truncated due to limited space.
How to write a good meta description? Include the keyword the page should rank for in the text. Do not exceed 155 characters. Highlight the most important content on the page. Tell users why they should click on your link. Create unique meta titles for each page on the website.
