What is newsjacking?
This is called newsjacking when a company uses a current event in its communication. By creating content linked to a relevant news story, you can leverage the news value of the event to your advantage. This can increase interest in and engagement with your content because it is connected to a topical issue that is already being talked about. That’s why it’s important to publish your content or campaign quickly. The news will lose its value relatively fast, and you need to make sure you publish while it is still relevant.
The importance of newsjacking
When you use newsjacking as a tool, it’s important to closely monitor the news to identify a relevant story. You also need to act fast so you can publish your content while the news is still fresh. It’s equally important that the content you publish is a good fit both for the news story and for your brand. That way, it comes across as more authentic. If you succeed with newsjacking, your content can reach far beyond your existing follower base!
Frequently Asked Questions
What is newsjacking?
Newsjacking is the term for the method of referencing current news stories in your own campaigns and content. When used correctly, this method can generate significantly increased interest in your content.
How to work with newsjacking?
If you want to work with newsjacking, it’s important to follow the news closely. You need to publish your content quickly, while the story is still relevant. It’s also important to adapt the content to your own brand, in addition to actively leveraging the news itself.
