What is URL structure?
When we talk about the structure of a URL, we’re usually referring to the part of the URL that comes after the domain name. The URL for this page is “https://solidmedia.no/fagbegreper/url-struktur”. Here, we’ve created a folder for the glossary terms and placed all the glossary content in this folder. This gives the URL a structure that’s easy to understand for both visitors and webcrawling-bots. Another example is the URL for this article: https://solidmedia.no/fagblogg/seo/hvorfor-samarbeide-med-seo-byra/. Here, we’ve created a main folder for the blog, and then subcategories for “SEO”, “Annonsering” and “Annet”. Together, the subcategories and articles create a comprehensive yet well-organized URL structure.
How to create a good URL structure for SEO?
Search engines prefer descriptive URLs that are easy to understand. Here are some tips for creating a URL structure that Google and Bing like:
- Use descriptive and relevant words in every part of the URL, both in categories/folders and in the slug, which is the very last part of the URL.
- Do not overuse keywords in the URL. This can have a negative impact.
- Limit the use of numbers, symbols, and random letters.
- Do not create more “folders” or levels in the URL than necessary.
- Use hyphens rather than underscores between words.
- Use the same structure for URLs across the entire website.
